On the other hand, if your Lighting Deal flops, Amazon might not make this product eligible for another one in the future. For example, if you run two consecutive Lightning Deals on the same product that are both successful, Amazon likely will give your next deal on this product better placement and visibility – for no additional charge. They keep track of everything and use this information to determine whether to offer you similar opportunities in the future.Īmazon rewards you when your deals are successful by prioritizing your deals over competitors. The first thing to know is that the performance of your deal matters to Amazon. Promoting a product with a Lightning Deal can be a great way to improve brand awareness and increase sales, but there’s a lot to consider before getting started. Additionally, only products that meet certain criteria are eligible for deals, including (most importantly) having an established sales history.
To be eligible to run Lightning Deals, you must be a Professional Seller with at least five Seller Feedback Ratings per month and an overall seller rating of at least 3.5 stars. Items featuring Lightning Deals will also be highlighted with a badge on their individual product pages until the deal ends. Customers can find Lightning Deals on the Today’s Deals page, on Prime, and in organic searches. An Amazon Lightning Deal is a flash sale in which a discount is offered on a limited number of product units over a short period of time – usually 6 hours.
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